This paper is on the company, Destin Brass. It discusses marketing and price-cutting. Lower prices to meet the competition? It's clear other manufacturers are having problems with water purification equipment. This is one advantage Destin Brass has. The company has grown significantly in recent years; this has been because of the demand for water purification systems, Destin Brass has become the sole provider for such equipment. Although other manufacturers could match the quality of Destin Brass's product, none has been able to gain a market presence thus far. That is until the price-cutting began. The decision, therefore, is to maintain Destin's market presence by becoming competitive in the pricing game.
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