When Easy Jet executives bet the future of their company on peoples being willing to buy airline tickets on line, they were taking a gamble: Few people at the time were buying such high-priced goods over the internet because of security concerns. A combination of an extremely well-designed webpage along with an understanding of customer psychology has allowed the company to experience substantial success that while slightly diminished over the past two years remains one of the most significant success stories within the world of internet commerce.
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