Marketing Plan: City Shoes&trade : The Horseshoe Game for City Kids.
City Shoes™ is a lawn game based on traditional horseshoes that employs large rubber washers instead of metal horseshoes. It is lightweight, portable, durable and safe. The marketing plan includes a SWOT analysis, marketing strategies directed at sporting goods stores and lawn and garden shops, and processes for control and analysis of the plan. 9 pgs. Bibliography lists 4 sources.
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