This marketing plan outlines the objectives, strategies and campaigns to be pursued by RJS Private Wealth Management during fiscal 2002. Therefore it commences with an extensive review of the RRSP market in 2001. This review provides the basis for the "Outlook for Fiscal 2002". The specific problems and opportunities before RJS Private Wealth Management are identified. Then specific objectives and strategies for the 2002 campaign are identified. Finally, the deployment of resources in the 2002 campaign is outlined. In this area media relations and 'buzz' marketing are both approached innovatively to increase the appeal to, and contact with, the target demographic of affluent, professionals in their forties. 8 pgs, bibliography lists 7 sources.
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