Strategic Marketing Management Case Study: Bama Pie, Ltd.
This marketing case study focuses on Bama Pie, Ltd. Bama Pies supplies half of McDonald's fruit pies: Sales to McDonald's constitute 70% of the company's total sales. Alternate sources of sales are investigated. It is concluded that Bama Pie, Ltd needs to establish a relationship with a major grocery chain, providing them with frozen cookie and pie products to be marketed under the grocery store's brand name while also investigating the possibility of an elite, specialty line of products under the Bama Pie brand name. 12 pgs. 0 f/c. 0b.
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