This paper will take a detailed look at the soft drinks industry from a Canadian perspective, and then link the role that Coca Cola has played in guiding the growth of the industry. It will be clear at the end of the study that there are good reasons for Coca Cola being the industry leader. It is an innovative company that has found the secret to success: complete customer satisfaction. It has generated generations of loyal customers and ongoing growth will characterize its future. The soft drink industry will be looked at as well its corporate profile. Financial statements (1997) will be examined. 11 pgs. 14 f/c. 6b.
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