The Mall Of America: A Study In Contemporary Marketing Theory.
This paper is on the marketing strategies of the Mall of America in Bloomington, MN. Currently the largest enclosed retail space in the world, it includes a seven-acre theme park, a vast variety of restaurants and nightclubs, and 1000 stores. It demonstrates modern marketing principles of centralized commerce, and the universal appeal of leisure activities in an economy whose participants have a large amount of disposable income. The paper also mentions the mall as a tourist attraction, and discusses how this has come about in the current cultural atmosphere. 12 pgs. Bibliography lists 5 sources.
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