Use of the internet by retail banking operations for personalisation of interaction and customisation of product offerings for their customers
This fifteen page paper looks at the idea of retail banking over the internet and how it affects customer. The paper discusses strategies, trade offs, B2B and B2C protocols and also looks at how with the internet designed as it is there can be abuse. The paper aims at the internet banking sector for personal customers with reference to those banks in the Asian sector of banking.
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