Today we live in a world in which political and media strategies are being innovated at an unprecedented pace. The recently concluded presidential election in the United States witnessed such an accelerated rate of strategic innovation where even the latest Internet-based strategies of the Democratic Party such as those evidenced in MoveOn.org were crushed by the yet more innovative strategies employed by the “architect” of the Republican victory, Karl Rove. In this context, in a political environment dominated by the insatiable 24-hour news cycle and heated by the partisan fervour of Internet bloggers, the study of political communications is rendered more complex and socially significant than ever before.
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