Proposal for a Thesis In the Field of Psychology In Partial Fulfillment of the Requirement for The Master of Liberal Arts Degree.
The present study will explore social conditioning among the genders. The information amassed will be used to support the hypothesis that consumer's gender bias, a product of learned social conditioning, has affected the advancement of women in the financial services industry. This research will differ from past research in that it will focus on consumer bias and preference rather than female characteristics in order to explain the dearth of women within the industry. A survey based on gender bias and preference will be conducted on a random sample of consumers in order to test the proposed hypothesis.
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